Digital Marketing Cost, Duration, and Payment Structure

Digital Marketing Cost, Duration, and Payment Structure

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So, you want to venture into digital marketing but need help figuring out where to start? Enrolling in a marketing course  or as many as you can handle is a good idea.

Digital marketing course duration may differ depending on the skills picked and your choice of interests. Enrolling in a program in Nigeria has many benefits and will surely pay off if done with the utmost attention. This article will take you through everything you need about digital marketing courses, duration, and payment structure. Be prepared because you’ve started learning!

What is a Digital Marketing Course?

A digital marketing course is a scheme or program that teaches how to utilize digital channels for marketing purposes. It is the face of marketing itself because, with such classes, many would delve into the right path.

Most digital marketing courses are free, and a few may require minimal money. Depending on your choice of interests and resources, getting a marketing course may vary. Different levels and training exist, from introductory programs to thorough advanced schemes. Enrolling in these courses is beneficial, and no learning is wasted. However, you should avoid wasting time with unpromising practices and false platforms with pretentious activities.

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To gain clarity, it’s advisable to explore the options for a digital marketing course cost and certifications. A good program comes with reputable certificates that hold value not only within Nigeria but also on a global scale.

Such courses teach both the basics and in-depth analysis of digital marketing. They expose beginners to the potential of being committed and advancing their skills.

What are the Requirements for Enrolling in a Digital Marketing Course?

The goals dictate the plan. There are different types of digital marketing courses. Opting for any of the options available will depend on the criteria requested by the organizers and the resources you have at hand. Different digital marketing courses have different levels of teaching and certifications. The following are the requirements for enrolling in such programs:

  • Partaking in an introductory marketing program may require a certification from high school with a 50% total mark in either science, commerce, or arts.
  • An individual who wants to get a diploma will need 50% marks in class 12.
  • A marketer who wishes to obtain a postgraduate diploma may require at least 50% marks of an excellent grade point in any of the disciplines stated above.
  • To get a BBA degree in digital marketing, an individual may need at least 50% total marks in 12th standard in either science, commerce, or arts from a reputable board.
  • Someone who wishes to get an MSC or MBA in digital marketing needs at least 50% total marks in their graduation from a reputable college or university.

Now, you know! The requirements for enrolling in marketing training vary and come with different levels of certification. The choice is yours.

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Digital Marketing Course and their Types

Digital marketing is prevalent in Nigeria. Millions of techies utilize this craft to grow their brands and businesses. So far, it has been effective, and strategies deployed to expand business reach have been successful. This takes us to the different types of digital marketing course, and they are as follows:

  1. Content Marketing

Content marketing is one of the types of digital marketing courses in high demand in the country. It involves using valuable informational content like blog posts, videos, graphics, and other instructional materials. 

As digital marketers, creating high-quality content that renders solutions to audiences’ inquiries pays best. This course is one versatile yet competitive field. So if you must opt for this, be good at it.

  1. Search Engine Optimization (SEO)

SEO is a rich component of digital marketing. When utilized properly, it drives a lot of traffic and generates revenues of the highest range. While this part of marketing is highly beneficial for a brand’s growth, it takes time to be effective. 

According to a study, 80% of customers opt for search engines and videos to learn about products and brands. That said, it is a potential that needs to be mastered effectively before deployment.

  1. Social Media Marketing

This type of digital marketing is yet another hit take in the industry. It involves using social media channels to drive growth and awareness to a profile. Ads can also be bought for such schemes.

The type of social media channel used for such marketing will depend on the ages of your targeted audience. Pew Research disclosed that Instagram works best for audiences between ages 25 and 29. Indeed, social media marketing is one hell of a tool.

  1. Search Engine Marketing (SEM)

Also known as Pay-per-click, SEM refers to deploying ads on SERP slots. This strategy generates income per click. Ads will often display like a banner on top of a website. Although most consumers realize these ads, they still click on these links. SEM is indeed a practical digital marketing course to learn.

The list goes on. To determine which course is best for you, examine your interests and align them with your abilities. Take a part in the well of opportunities available in Nigeria.

RELATED: How to Get into Digital Marketing Without a Degree

Digital Marketing Course Costs

While there are many free programs in Nigeria, some advanced digital marketing course fees may range from N100,000 to N1m. The primary programs are, however, affordable and also include basic certifications. A good idea is to start with the resources you have and climb up the ladder as your knowledge increases.

Digital Marketing Course Duration

It is common among Nigerians to opt for marketing courses, even without a degree. Digital marketing course duration may vary depending on the level or type of system you intend to study. The introductory course often starts with a 3-month long program. Advanced techniques may extend to 6 months. For individuals who wish to become digital marketing specialists, the duration for such programs often lies between 8 and 12 months.


As digital marketers in Nigeria, being aware of the factors surrounding this field is mandatory. Build your level of knowledge concerning the craft, your choice of interests, course fees, etc.

Now that you know better about digital marketing course duration, examine your eligibility and start learning immediately. Leverage every opportunity you have to perfect your skills. 

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Ayobami Awosanya

My name is Ayobami Awosanya. I am an SEO content Strategist & SEO Manager @ Hagital Consulting.

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