Many Nigerian companies present a range of opportunities for marketers. A study by Statista shows that marketing startups in Nigeria, recruited the highest number of employees in 2022.
Digital job interview questions come in various forms depending on the level of expertise and position you wish to apply for. This article will take you through the interview process so it doesn’t look new on D-Day.
Related: Are Digital Marketing trainings/courses worth the money? What You Should Know
What are Digital Marketing Interview Questions?
After inquiring about your portfolio and resumes, employers want to know more about your experience. They would like to examine your level of expertise, and the only way to do that is by presenting these interview questions.
Questions asked will vary depending on the role and the level of skills you have attained. If it’s an entry-level job, you get entry-level marketing questions. If it’s a mid-level position, so will the questions. And if it’s a more advanced position, be ready for some complex digital marketing job interview questions.
Many still need to prepare more for their interviews. Luckily, we will walk you through what to expect at every process level. Ready to amuse your employers?
How to Prepare for A Marketing Interview
There’s a process by which you can learn and prepare for a digital marketing job interview. The first thing to do is understand the tips and guides to follow. If you have no idea how a discussion like this works, you might be wasting your time.
Digital marketing interview questions are more like examination questions. When you study past questions, getting a good grade becomes easy. But an average or poor quality will likely surface if you don’t learn or read. That said, the following are tips for preparing for a job interview in the marketing field:
Use the STAR Approach
Attempting random questions might be your biggest miss. Just as the learning process is diverse, preparing for a digital job interview is also complex and broad. The (Situation, Task, Action, and Result) STAR method is good. Consider these factors when attempting to answer any question to give definite and retentive answers.
Do Your Research
Learn about the company’s growth and marketing strategies. Go through their social media channels and research about their goals. This gives you an upper hand and reflects on your response.
Back up your Answers
Don’t just prepare an answer for every question. Back it up with situational examples. It could be the results of a competitor’s website or a marketing strategy that worked for you in the past.
Know your Interviewers
Research your interviewers before getting on that sit or stand. An excellent way to do this is by checking their LinkedIn or social media pages.
Follow up
Follow up on an incorrect answer. Interviewers might swallow only some of your answers, but their feedback can give you a comeback.
Don’t Bad Mouth
Be professional about your opinions. Avoid speaking ill of past companies or interviewers. It is a big turnoff when your present interviewer senses negativity in the responses given.
Show Weakness
No man is perfect. Try to avoid convincing your interviewers to think you are perfect. Make known your mistakes and analyze how they’ve helped and shaped your experience.
Now that you know these tips, preparing for your digital marketing interview questions should be easy. MarketingEdge disclosed that digital advertising generated N81.2 billion in Nigeria in 2022, and it will likely rise this year. Be ready to shoot your shot at every opportunity you see.
Related: Digital Marketing Cost, Duration and Payment Structure
10 Commonly Asked Digital Marketing Questions
The standard digital marketing job interview questions are ones for entry-level positions. If you’re a professional, some, if not all, of these questions may seem familiar. And most times, your experience and knowledge will determine your answers.
That said, the following are questions you will most likely encounter during your interview process:
Could you introduce yourself?
Elaborate on your biography and work experience. Filter out unnecessary details.
Why did you choose a career in marketing?
Analyze your interests and past experiences briefly, telling the visions and plans you have for the company.
Which marketing campaign excited you the most?
Explain to the interviewer how you determine a marketing campaign’s success.
What hobbies and interests do you have?
Engage the interviewer with your likes and activities you love to do after work. Let them know how it will align with the company’s welfare.
What is your source of motivation?
This question determines how to blend with your work role and environment. Be specific.
What is your strategy for managing the launch of a new product?
This draws you back to your idea about a marketing campaign. Explain how you’ll market such a product.
What do you think of our marketing strategy?
Use this opportunity to show that you prepared for the interview by thoroughly expressing your research about the company.
What is your reaction to a negative situation?
Explain how you’ve dealt with complex situations relating to marketing in the past.
What does growth seem like to you?
Discuss your understanding of growth and describe how growth is a continuous process.
Do you have any questions?
Throw your hook.
10 Mid-level Marketing Interview Questions
Here’s a different stage of the process. The questions in this part of a digital marketing job interview are for mid-level positions like social media assistant manager, marketing distributor, etc.
The following are mid-level marketing questions an interviewer will likely ask you as a job seeker:
Can you list some of the best online marketing tools?
Reflect on what you’ve learned about online tools for advertising a product or service.
What parts of a website need keyword optimization?
Learn about SEO keyword placement. Target keywords should be in a website URL, title, headline, tag, and content body.
What is your best method for driving traffic to a website?
Tell the interviewer how you’ll help engage its audience and raise brand awareness.
What social media platform should we focus on?
Explain how every social media channel plays its role in marketing and describe which would work for the company.
What is the biggest challenge in digital marketing?
Describe your difficulty and explain how you could maneuver your way around it.
What is a digital marketing campaign for you?
Explain what a digital marketing campaign is based on your work experiences and list ways to create one. Be specific about the strategies involved and which the company should use.
What are the primary methods for initiating pay-per-click?
Emphasize if you worked with a pay-per-click strategy and align your ideas on this model with the company’s vision.
What are the characteristics of bad links?
Be thorough about your answers to this question. If necessary, research about bad links and understand this topic.
How important is a keyword from SEO’s point of view?
Use this opportunity to analyze how SEO keywords are critical and how you plan on implementing them for the company’s growth.
What makes digital marketing stand out?
Delve back into traditional marketing activities and explain how its alternatives have helped shape the digital world and customers’ lives.
Marketing Interview Questions for Professionals
Over to the experts in the industry! These questions are complicated and require the knowledge of someone in the marketing industry for a long time. They are as follows:
Have you worked with digital marketing KPIs?
Discuss your method of selecting effective KPIs and the techniques you use in tracking them.
What do you think is the biggest thing in digital marketing?
Analyze the whole market and explain the visions and plans you foresee in the industry.
Have you built any sales funnel in the past?
Utilize this opportunity to describe how you’ve helped others create a sales funnel that worked for them. If you have yet to make any funnel in the past, learn thoroughly about this particular skill and be willing to contribute.
Do you understand marketing automation?
Let the interviewer know how you’ve helped manage marketing content on a large scale and the methods of automation you prefer. State the tools involved.
How can we stay on top of the industry news?
Examine which social media platform will work best for such a company and align your ideas with the company’s goal. Be strategic.
What is your method of communicating progress to clients/stakeholders?
If you’ve used any collaboration tool in the past, introduce it here. Be keen on the emphasis on teamwork and discipline.
Have you ever given constructive feedback to a colleague/customer?
Site an example of how you’ve communicated a particular situation to a colleague or customer. Note that your model must be constructive.
When did you work with a team on a mission-critical project?
Be keen on your role, how it evolves with others, and the project’s success.
Have you done any presentations in the past?
A professional should have one or two presentations recorded in a flash or computer.
What steps would you take to curb lousy communication at work?
Still, emphasize the importance of teamwork and discipline. Let the interviewer see the leadership/management mindset in you.
Related: 9 steps to get a job in Digital Marketing
Getting Started – What You Should Know
In Nigeria, digital marketers are widespread across all states and online. Here are things you should know before going for your job interview:
Attend seminars and digital marketing events to equip yourself with the utmost knowledge about the craft.
Look for platforms that build job-ready experts within 3-7 months.
Secure a hands-on course to develop your mindset further and prepare you for success.
Remember, learning is a continuous process, and in a diverse field, you need to keep up with trends.
