Digital Marketing Career Opportunities in Nigeria

Digital Marketing Career Opportunities in Nigeria

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Are you looking for digital marketing career opportunities in nigeria?

Then you are in the right place.

keep reading.

Whenever you use the internet to inform people about your product or service, you are doing digital marketing.

According to Simplilearn, One of the reasons a digital marketing career is so exciting is that the field is constantly evolving as different platforms are introduced.

The simplest way to refer to digital marketing is the advertising and sales of a business, product, or service that leverages online channels to reach customers. It involves stages of activities through the buyer journey.

Digital marketing is fast becoming the new normal. Almost every business now has an online presence as it offers brands the opportunity to reach billions of people.

The need for digital marketing specialists is on the rise. The high demand for digital marketing roles is expected to scale with about 6 billion internet users in 2027, according to LinkedIn.

Digital marketing has gone past the mythical “only diploma certificate holder can know the workings of digital marketing roles”. Learning digital marketing is as simple as having a phone with Internet access.

There are various free courses available for beginners in digital marketing and this can be deduced by its high demand in today’s world.

Also, you do not need to go outside your talent to be involved in digital marketing jobs. There’s something for everyone in the diverse field of digital marketing.

There are many reasons to enter the world of digital marketing. It is a more affordable way to reach a wider audience and directly engage with them. You can also gather valuable insights from digital marketing campaigns to make better decisions.

There are plenty of opportunities you can explore in digital marketing.

Below are some of the jobs available in the field of digital marketing:

  1. Marketing intern
  2. Social media Specialist
  3. Graphic design
  4. SEO Specialist
  5. Email Marketing
  6. Digital Marketing
  7. Affiliate Marketing
  8. Content Creation Marketing

1. Marketing Intern

Average Salary: 67,000 Naira

Job Role: A marketing intern mostly assists the company in its marketing and advertising departments.

The role of a marketing intern includes completing clerical and administrative duties, building social media campaigns, and preparing promotional materials and presentations.

Marketing interns will work on identifying and writing content on marketing needs, designing marketing materials, and using their educational background in marketing to assist the company while also learning on the job. They mostly work under a senior staff or supervisor.

2. Social Media Specialist

Average Salary: 150,000 Naira

Job Role: Social media specialists oversee their clients’ social media accounts. With their knowledge of how different social media algorithms work, they create content that resonates well with their target audience.

Social media specialists strategically manage social media platforms to drive customer engagement, website traffic, and revenue.

Social media specialists also create advertisements and track analytics and growth reports. They work alongside visual content creators, copywriters, and Web developers.

3. Graphic designer

Average Salary: 174,000 Naira

Job Role: Graphics designers create visual content by combining text, colors, illustrations, and images in a visually appealing way.

The role of a graphic designer includes creating logos for brand identity and advertising a company’s products with appealing designs used on websites, social media posts, digital advertisements,  mobile apps, and newsletters.

Graphic designers often work alongside photographers, videographers, and advertising specialists to create appealing digital marketing campaigns.

4. SEO Specialist

Average Salary: 500,000 Naira

Job Role: SEO is the backbone of well-constructed research. SEO specialists optimize websites to increase their ranks in search engine pages(SERPs).

They research what types of keywords people search for, and analyze existing website content that helps people find their content faster and increase website traffic.

An SEO specialist is a crucial member of any marketing team. As an SEO specialist, you’re in charge of making sure that a business’s website and content are optimized to appear highly in organic search results.

learn more about the: best SEO training courses in lagos nigeria

5. Email Marketing Specialist

Average Salary: 287,000 Naira

Job Role: An email marketing specialist is a digital marketer who focuses on building email lists, creating emails, and nurturing leads through written communications.

The roles of an email marketing specialist include but are not limited to creating and monitoring a wide variety of email marketing campaigns, ensuring the design and layouts of emails are optimized and friendly, proofreading key messaging in and out of email templates, tracking and analyzing campaign results

6. Digital Marketing
Average Salary: 250,000 Naira

Job Role: A digital marketer’s primary goal is to create effective long-term campaigns and short-term advertisements that support the business’ overarching objectives

As a digital marketer, you oversee all the online advertising campaigns an organization implements.

Digital marketers use platforms like Google Ads and social media ads to create targeted advertising campaigns.

Related: Top 5 Highest Paying Marketing Jobs in Nigeria 

7. Affiliate Marketing
Average Salary: 90,000 Naira

Job Role: Affiliate marketing is an easy way for a company to outsource digital marketing without an upfront payment.

Affiliate marketers are independent contractors who sell products or services on behalf of other companies.

Some of the roles of an affiliate marketer include: giving outstanding customer support, search engine optimization (SEO) to boost the website’s revenue, organizing activities such as email promotions and blogs, products, and services advertisement via web and print media promotion, and marketing.

8. Content Marketing
Average Salary: 200,000 Naira

Job Role: As a content Marketer, you’ll be saddled with the responsibility of planning, researching, creating, distributing, and analyzing content to attract potential customers.

You will also be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online.

Content marketers undertake content marketing initiatives to achieve business targets, produce high-quality content by collaborating with the design and writing team, and also create an editorial calendar, and ensure that deadlines are met.


About the demands on digital marketing specialists, companies are already demonstrating how digital innovation is transforming Nigeria’s economy. Nigeria’s Economic Recovery and Growth Plan 2017 – 2020(ERGP) recognizes the need for a digital-led strategy to make the economy more competitive in the 21st-century global economy.

Digital marketing has quickly overshadowed traditional marketing and it is here to stay.

Digital marketing has become a business necessity due to the rising competition in the business world. You not only get better-paying jobs but also have career security as the need for digital marketing skills will continue to increase.

There’s no doubt that pursuing a career in Nigeria can be challenging, but with the right education, training, and practical experience, you become an irresistible asset to organizations looking to gather valuable data on their audience.

With so many jobs and not enough professionals to fill them, now is the perfect time to enter the diverse field of digital marketing.

Begin your journey to becoming a digital marketer by enrolling for #1 digital marketing training lagos in nigeria or you can check out our brochure.

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Article by

Ayobami Awosanya

My name is Ayobami Awosanya. I am an SEO content Strategist & SEO Manager @ Hagital Consulting.

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