Looking for the top 5 highest paying digital marketing jobs in Nigeria?
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According to Beth Comstock( Former CMO of GE), “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”.
Whether you’re a seasoned marketer or a newbie in the marketing scene, the world of marketing beckons with roles that promise not just rewarding careers, but handsome compensation.
This leads us to the top five highest-paying marketing jobs and their responsibilities, skills, and qualifications required.
Top 5 Nigeria highest paying Marketing Jobs
Our rankings are based on reviews and data. According to the data, the the #1 digital marketing training program in Nigeria.
So, What are the highest-paying marketing jobs in Nigeria?
These are some of the best-paid marketing jobs in Nigeria according to data from Payscale:
So, What are the highest-paying marketing jobs in Nigeria?
1. Corporate communications manager
Average Salary: ₦11M per annum
This is one of the highest-paying marketing jobs according to Payscale. Most companies need someone skilled at communicating their brand to all stakeholders and this marketing role oversees that. The Corporate communications manager is responsible for how the company is perceived internally and externally.
This is achieved by engaging all stakeholders such as employees, investors, media, customers, and the general public via marketing strategies to maintain the organization’s reputation and trust. The corporate communications manager carries out tasks such as:
- Internal communications to keep employees engaged and informed about company activities and goals
- Building and maintaining relationships with media outlets
- Handling public relations crises while maintaining a good image of the brand
- Making sure the intended brand story is effectively communicated across all channels
- Creating/Editing content for communication purposes such as employee newsletters, press releases, and articles.
Corporate communications manager skill set:
- Customer service
- Content creation
- Communication
- Strategic Planning
- Leadership
- Analytical skills
Most employers would require you to have a Bachelor’s degree in marketing, public relations, journalism, or other related fields and typically five years or more of experience. A master’s degree would be an added advantage
2. Chief Marketing Officer (CMO)
Average salary: ₦9M per annum
Without the customer, there is no company.
The Chief Marketing Officer enhances the success of an organization by cultivating a culture that keeps the customer at the heart of company activities. CMOs do this by:
- overseeing all the marketing strategies and advertising activities of the company
- Aligns marketing activities toward greater business goals
- Identifying opportunities to enter new markets
- Allocate resources to marketing sub-teams and ensure their efficient use
- Update C-level executives on marketing activities
CMO skillset:
- Leadership
- Teamwork
- People management
- Data Analytics
- Communications
- Financial Acumen
- Marketing mastery
Apart from having a Bachelor’s degree in a field like marketing or business, most CMOs should have an advanced degree in one of these fields such as an MBA. The robust nature of this role requires you to bring about ten years of experience including holding a position in a leadership role.
3. Brand Manager
Average salary: ₦3M per annum
Every successful brand has a unique brand identity.
The four major telecommunication companies in Nigeria offer the same services generally, but each company has its distinct story.
That process of correctly reflecting everything about a brand to the public is spearheaded by the Brand manager.
The core responsibility of the brand manager is to manage the external perception of the company. They achieve this by:
- Analyzing consumer behavior and industry trends to inform decision-making and overall strategy
- Developing and maintaining brand identity guidelines such as fonts, colors, packaging, language, and tone.
- Collaborating with other teams such as sales, graphics/visuals, and marketing to ensure correct and consistent branding.
- Develop branding strategies that resonate with the customer and help achieve company goals
- Assisting in new product development so it aligns with the company’s brand identity.
- Overseeing company partnerships to close any gaps in brand messaging and alignment with brand values
Brand Manager skill set:
- Excellent verbal and written communication
- Leadership
- Project management
- An understanding of Design
- Principles of brand management
- Analytical skills
A Bachelor’s degree in marketing or a related field is required for this role as well as 3-5 years of experience in the field
4. Marketing Analyst
Average salary:₦ 2M per annum
Decisions rooted in insights illuminate the path to success. The compass that directs you there? Data.
The Marketing analysts collect data on marketing activities and customer behavior to gather insights to help the company make informed decisions.
The responsibilities of the marketing analyst are:
- Keeping an eye on competitor strategies, as well as analyzing them helps the company stand out from competitors.
- Collect data from marketing channels such as social media analytics tools, web analytic tools and paid advertising channels during marketing campaigns.
- Prepare reports and visualize collected data to help other stakeholders understand information to help decision-making.
- Conduct surveys to understand consumer behavior.
- Forecast sales trends to direct decision-making and resource allocation
- Use the information to segment the market which helps determine suitable marketing strategies to win customers.
Marketing Analyst skill set:
- Communication
- Data visualisation
- Strong numerical and analytical skills
- Curiosity
- Problem-solving skills
- Ability to identify patterns in large data sets
The Marketing Analyst role needs a strong understanding of the tools required for analytics such as:
- Social media analytics tools
- web analytics tools
- spreadsheet software (such as Excel)
- Data visualization software (like Power BI)
- programming languages for statistics (e.g. R) and
- SQL.
A bachelor’s degree in Marketing, Statistics, or Data Analytics may be required but someone with experience in the role even without a degree in any of these fields can be given preference, depending on what the organization needs.
Related: Digital Marketing Career Opportunities in Nigeria
5. Digital Marketer
Average salary: ₦1.7M per annum
Statistically, Over half of the world’s estimated population uses the internet.
Organizations need the expertise of a Digital Marketer to oversee marketing activities on their digital channels because they have to be where their customers are.
The responsibilities of the Digital Marketer will vary from organisation to organisation but some of them are:
- Coming up with digital marketing strategies that align with company goals.
- Deciding what platforms and channels to promote the company
- Creating content for various channels such as articles, social media posts, graphics, and blog posts to promote brand awareness and maintain brand identity.
- Staging up to date with the digital marketing trends as it is a rapidly evolving landscape.
- Planning and Executing paid advertising campaigns on relevant channels
Digital marketer skill set:
- Creative thinking
- Search engine marketing
- Writing and content creation
- Social media mastery
- Understanding of marketing automation tools
- Adaptability
- Understanding of PPC advertising
Although it is preferred if you have a bachelor’s degree in marketing or communications to get into this role, enrolling in an intensive digital marketing certification course and going through internships can give you the necessary skills and experience required to thrive in this role.
What should you do now?
If you’re looking to get into any of these roles, take some time to reflect on your current qualifications and experience.
Are they relevant to the role you want to go for?
If not, there are a myriad of courses and trainings you could take to fill up gaps in your marketing knowledge. After taking one of those, you could apply for a marketing spot in your current workplace.
However, if you want to become a sought after digital marketer, you can check out our the #1 digital marketing training program in Nigeria.
If you’re a student, now’s the time to look into internships and consider relevant coursework that will give you equipped with the knowledge and experience that can move you toward that lucrative marketing career of your dreams
I hope this article provides you with detailed information on the highest marketing job. Feel free to share if you find it resourceful.
